A focused segment mandate
Hyro’s midmarket leadership role calls for ICP discovery, deal coaching and a repeatable sales rhythm.
PREPARED FOR HYRO’S REVENUE LEADERSHIP
Turn healthcare AI momentum into repeatable growth.
One focused growth workstream. Senior ownership from strategy through execution. A practical handoff to the team you are building.
A point of view from Jason Wickman, Founder of Agilidy.
Expansion is a stated priority
The new CRO’s remit includes deeper relationships and additional specialties and service lines.
An existing Microsoft foundation
Microsoft documents Azure deployment, co-selling opportunities and Marketplace distribution.
WHY I TOOK A CLOSER LOOK
A builder alongside
your revenue team.
“I work with a handful of clients and research businesses where I think I can help. Hyro’s investment in commercial leadership, midmarket growth and account expansion caught my attention.”
“My point of view is that I could own a focused workstream with your CRO and team, put the process into practice, and help transition it to a permanent owner. The first step is choosing an outcome that matters and confirming where extra ownership would be useful.”
Jason Wickman Founder, Agilidy · Former Microsoft Dynamics Sales DirectorTHREE POSSIBLE STARTING POINTS
Select the workstream.
Make ownership explicit.
These are proposed opportunities to validate with Hyro. Start with one and establish the baseline before expanding scope.
01 / PROPOSED WORKSTREAM
Make the next segment repeatable.
Select one healthcare segment, define a credible first use case, and coach a focused pursuit cohort from discovery through an agreed next step.
What I would put into practice
Segment-specific account selection and buyer maps
Qualification, value-case and mutual action plan templates
Weekly deal coaching and a decision log for Product and the CRO
Measure progress
Qualified progression · Buyer coverage · Next-step completion
INTERACTIVE CONCEPT / ACCOUNT TO ACTION
A useful account plan
ends with an owned next step.
Select an account to see how research, buyer coverage and deal coaching can come together in the seller’s daily workflow.
Validate expansion
Human-owned pursuitNorthstar Health
Voice scheduling → additional specialty
Deployment evidenceAvailable
Specialty discoveryNext action
Economic buyerNot confirmed
Joint success planTo agree
What we know
Illustrative: initial deployment review is complete; additional specialty workflow still needs discovery.
Evidence gap
Financial sponsor has not yet reviewed the expansion case.
Buying committee
Patient AccessOperational sponsor
FinanceValue validation
Clinical leadWorkflow fit
Integration teamTechnical feasibility
RECOMMENDED NEXT ACTION
Validate specialty call demand and integration scope with the customer.
Owner: Account Manager + Patient Access VP · Timing: agree at the next account reviewConcept for Hyro’s internal commercial workflow. CRM architecture and integration scope would be confirmed with your team; this does not assume a platform replacement.
THE MICROSOFT OPPORTUNITY
Build on the relationship
you already have.
Hyro already has an Azure foundation and a documented Microsoft relationship. The question to explore is where focused account planning and field coordination could help advance a specific healthcare pursuit.
Read Microsoft’s Hyro story01
Account overlap
Validate current coverage and a business need.
02
Seller relevance
Bring a clear use case, proof and a specific ask.
03
Joint execution
Agree owners, discovery steps and buyer engagement.
04
Procurement readiness
Confirm current offer and customer eligibility.
A PROPOSED 90-DAY START
Own it. Put it to work.
Leave it in capable hands.
Days 1–30
Choose the outcome.
Agree one workstream with the CRO, understand the current process and baseline, and select a small account cohort.
Interview sellers and account owners
Inspect buyer coverage and opportunity evidence
Define stage exits, owner and success measures
Agree product, clinical and integration boundaries
What Hyro takes forward
A signed-off workstream, baseline and account-level execution plan.
Measure the right outcome in the right timeframe.
Hyro’s midmarket role describes roughly 7–8 month sales cycles. A 90-day engagement should be judged on qualification, buyer coverage, adoption and deal progression, with revenue tracked over the appropriate cycle.
WHY AGILIDY
Commercial judgment.
Practical building.
Personal accountability.
25+ years across marketing, sales, service and CRM, including Microsoft Dynamics leadership and building a CRM consulting business through an exit.
I bring the operator’s view and the ability to turn a plan into a usable workflow. Agents under human management and control can support the research and preparation; business leaders retain decisions and customer relationships.
Hyro’s product, clinical, security and integration teams remain the authorities on solution capability and deployment. I would work alongside them and your commercial leaders to move the agreed growth workstream forward.
Meet JasonLET’S FIND THE USEFUL STARTING POINT
Where could focused ownership
make the most difference?
Midmarket launch, account expansion, or a Microsoft-aligned pursuit.
Let’s discuss which outcome would be most useful to own together.
Scope, availability and commercial terms agreed after discussion.