Strategic Point of View · Prepared for Boyne Resorts
It's turning what Boyne already knows into better decisions for every guest and every operating day.
Boyne has already invested in the data foundation. The next opportunity is converting that foundation into measurable revenue, EBITDA, guest experience and risk outcomes.
Where Boyne Stands Today
Data tells Boyne what happened. AI can help Boyne decide what to do next.
What Boyne Has Built
Publicly Observed
The Opportunity
AI Decision Layer
Continuously answers: what to offer this guest, where demand will occur, how to staff, what may fail, where risk is rising.
What This Can Drive
Illustrative: Validate
"Data tells Boyne what happened. AI can help Boyne decide what to do next."
Boyne AI Opportunity Index · BAOI
Where should Boyne place its first bets?
Directional Executive-Planning Scores: Validate with Boyne Data
How the BAOI Is Weighted
Reverse scoring applies to complexity, security and risk. Scores are directional, based on public information.
The highest-value AI opportunity is not necessarily the easiest. The portfolio should balance quick wins with transformational bets.
The Big Bet · Guest Revenue / Next Best Action AI
AI Inputs
Assumed: Validate
Golden profile
BoyneRewards
Purchase history
Reservation
Weather
Property capacity
Location
Inventory
Guest behavior
Propensity history
AI Next Best Action
Right offer · Right experience · Right time · Right channel
Possible Decisions
Do Not Optimize Clicks. Optimize:
From Customer 360 to Customer Action
BOYNE
DemandIQ
Concept powered by Vibora DemandIQ technology
Boyne has spent years building a unified understanding of the guest. BoyneDemandIQ turns that understanding into an intelligent decision at the moment it can create the most value.
WHO?
Customer Intelligence
WHERE + WHEN?
Real-Time Context
WHAT TO SELL?
Commercial Context
BOYNE | DemandIQ
AI Decision Engine
Propensity · Relevance · Capacity · Margin · Timing · Guest Experience · Frequency · Risk
NEXT BEST ACTION
Recommend ExperienceOffer UpgradeFill CapacityExtend StayBook Next VisitCross-Sell Another ResortRedirect DemandSuppress OfferDO NOTHINGActivate via: Boyne App · Push · SMS · Email · Web · Paid Media · Digital Signage · Guest Services · Employee Copilot
Customer 360 tells Boyne who the guest is. BoyneDemandIQ determines what Boyne should do about it.
Illustrative Example · Boyne Mountain
The Guest
Family of four
Right Now
Real-time conditions
Traditional Marketing
"20% OFF RETAIL"
Sent to 30,000 guests
Low context · Low relevance · Margin giveaway
BoyneDemandIQ
Best Next Action
Action: Family evening plan
Bundle: Activity + dining
Timing: Now
Channel: Boyne App push
Discount: None required
Why: relevance + open capacity
Don't measure the message. Measure the economic decision.
FROM batch campaigns and generic promotions → TO individual, real-time, margin-aware decisions
The EBITDA Play · Workforce + Demand Optimization
Demand Signals
Assumed: Validate
Weather
Bookings
Occupancy
Ticket sales
Pass patterns
Events
Visitation trend
Day of week
School calendars
Dining bookings
Activity inventory
AI Demand Engine
Forecasts demand by property and daypart
Recommended Operating Demand
Reduce Overstaffing
Prevent Understaffing
One of the rare AI opportunities capable of improving cost, revenue and guest experience simultaneously.
The Fast Win · Employee AI / Copilot
Not the largest strategic opportunity, but likely the best first enterprise deployment. It builds capability where the risk is lowest.
Where It Applies
North Star Metric
Hours Returned to Employees
What Employees Do With It
Secondary Metrics
Use internal AI to establish governance, adoption and trust before scaling high-value guest-facing AI.
The Portfolio
NOW
PRODUCTIVITY
Employee AI / Copilot
Measure
Hours returned per employee
BAOI 82
NEXT
EBITDA
Workforce + Demand Optimization
Measure
Labor cost per guest
BAOI 87
BIG BET
GROWTH
Guest Revenue / Next Best Action
Measure
Revenue + margin per guest
BAOI 88
Pilots can overlap. Horizons describe enterprise maturity, not permission to start.
Start with Productivity. Prove EBITDA. Transform Guest Economics.
The End State
Experiences
Boyne AI Decision Layer
Boyne Data Foundation
Illustrative: Validate During Discovery
Boyne does not need seven disconnected AI projects. It needs a common intelligence layer that turns enterprise data into coordinated decisions.
The Path to Proof
Boyne AI Value Accelerator
90 Days
01
FIND
Identify the highest-value opportunities.
02
MODEL
Validate data, economics, risk and feasibility.
03
BUILD
Put one high-value use case into a working pilot.
04
MEASURE
Create a CEO / CFO-level value scorecard.
BoyneDemandIQ 90-Day Revenue Pilot
Employee Copilot cohort
100–250 employees
BoyneDemandIQ pilot
Boyne Mountain · 2–4 categories
Workforce Demand Model
Same property, if appropriate
Pilot design: control group vs. BoyneDemandIQ group · primary metric: incremental contribution margin per guest
At the End of 90 Days Boyne Will Know
The goal is not to do more AI. The goal is to make better decisions that produce measurable business value.
© 2026 Agilidy · Prepared exclusively for Boyne Resorts · Confidential